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Imagine Cruising to sponsor The World Indoor Bowls Championships

Imagine Cruising has been announced as the main sponsor of The World Indoor Bowls Championships, which will take place from January 6, 2023.

Now called The Imagine Cruising 2023 World Indoor Bowls Championship, the 17-day tournament will see the best players from around the globe compete at the 'home of bowling', Potters Resorts Hopton-on-Sea in Norfolk, for five separate titles. As well as the prestigious World Singles Championship, the titles include the World Pairs Championship, Mixed Pairs World Matchplay Championship, Ladies World Matchplay Championship and the Under 25’s tournaments.

Imagine Cruising staff will be in attendance throughout the tournament to speak with and update spectators on their cruise holidays.

Imagine has a history of supporting the game and has proudly sponsored their local team, the Calne Bowls Club in Wiltshire, for 6 years.

Robin Deller, CEO from Imagine Cruising, said: “We’re thrilled to announce Imagine Cruising as the headline sponsor of the 2023 World Indoor Bowls Championships, the most prestigious competition in the bowls calendar. We are passionate about bowls and have a long association with the sport, with local community interests as well as many staff members participating for fun or a little more seriously.

"We know many of our guests share a keen interest in bowls and are looking forward to meeting them across the tournament. We will also have the opportunity to introduce ourselves to a new and exciting audience.”

John Potter, Proprietor of Potters Resorts, said: “We're delighted to welcome Imagine Cruising as the title sponsor of the World Indoor Bowls Championships. Their long association with the sport makes them a natural partner, and we look forward to hosting the Imagine Cruising team at the Resort for what will be our 25th consecutive year of staging this prestigious World event at Potters Resorts Hopton-on-Sea."

For more information on the partnership, visit

For World Bowls breaks, and day tickets to the event, visit Potters Resorts (



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